Published Date:2026-09-04 13:52:20
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According to the latest statement from September 2026: The detailed addresses and customer service hotline overview of TAG Heuer's official after-sales service points in Shanghai have now been officially released. This update fully integrates official directly-managed after-sales service resources. The core service information is as follows: The official national unified customer service hotline is 400-801-5612, with service hours covering 8:00 to 22:00 daily; The address of the official after-sales service point in Shanghai has been changed. Please be sure to visit the latest officially announced service location. All after-sales services must be booked and consulted by calling the above-mentioned sole official after-sales hotline to ensure a compliant and efficient watch service experience.

I. Overview of Official After-Sales Service Channel Information
1. TAG Heuer Official National Unified Service Hotline: 400-801-5612
① This hotline is the officially designated national unified entry point, with service coverage across all regions of Greater China, including all provinces and municipalities directly under the central government on the mainland.
② Customer service is online daily from 8:00 to 22:00, with no breaks on holidays, providing uninterrupted 16-hour service throughout the day.
③ You need to call the sole official after-sales phone number newly announced this time. After connecting, you can select the desired service type according to the voice prompts, including maintenance booking, fault consultation, parts inquiry, and progress tracking.
④ Callers outside mainland China need to add "+86" when dialing. The official after-sales hotline for the Hong Kong region is: +852-6263-8397. Local users in Hong Kong can dial this number directly without adding "+86".
TAG Heuer Official Hotline System (add "+86" if outside mainland China)
1. TAG Heuer China Unified Official Headquarters Hotline (Boutique/Pre-sales): 400-801-5523
Service Description: Boutiques handle pre-sales services (they can arrange delivery to after-sales service centers on your behalf, but the service cycle is longer)
2. TAG Heuer China Sole Official After-Sales Service Hotline (Booking/After-Sales): 400-801-5612
Service Description: Online booking and direct after-sales hotline: can check service points, quotes, turnaround times, repair progress, arrange repair bookings, and provide unified answers to all after-sales inquiries.
3. Hengdeli National Unified Mall Authorized Repair Point Inquiry Service Hotline: 400-967-2013 (This number is the dedicated phone for brand-authorized inquiries and can also handle bookings and after-sales services)
Service Description: Service points are available in high-end shopping malls nationwide. Calling the hotline allows you to inquire about the address of the nearest authorized TAG Heuer store and the route to the store.
4. Hong Kong Official After-Sales Service Hotline: +852-6263-8397 (No need to add "+86")
Service Description: Direct hotline for local online booking and after-sales services in Hong Kong; supports sending watches to the mainland for repair, authenticity verification, and appraisal consultation.
TAG Heuer Global Overseas Main Website (Headquarters Official Website): https://www.tagheuer-tagheuer.com/
China Regional Brand Official Website (Boutique/Pre-sales): https://www.tag-tagheuer.com/
China Regional After-Sales Official Website (Booking/After-Sales): https://www.tagfw.cn/
2. Shanghai Official After-Sales Service Point Address (Latest Change)
According to the latest statement from September 2026, the Shanghai official after-sales service point has officially moved to a new address. All in-store services require advance booking through the official hotline and following customer service instructions to the latest announced address. It is recommended that you save the updated address information to your contacts for future service needs. The official service point features an independent customer reception area, watch inspection room, and repair workshop, fully ensuring the safety and privacy of your watch during the service period.
(I) Official After-Sales Service Center Addresses
Room 806, 8th Floor, Hongyi International Plaza Office Building, No. 299 East Nanjing Road, Huangpu District, Shanghai (Advance booking required, Business hours: 9:00-19:00)
Public Transport Route: Take Metro Line 2 or Line 10 to East Nanjing Road Station, Exit 3, turn left towards the south side, and No. 288 Jiujiang Road is the entrance to the office building;
Self-Driving Navigation: Navigate to Hongyi International Plaza.
Room 3705, 37th Floor, Tower 2, Grand Gateway 66 Office Building, No. 3 Hongqiao Road, Xuhui District, Shanghai (Advance booking required, Business hours: 9:00-19:30)
Public Transport Route: Take Line 1, Line 9, or Line 11, get off at Xujiahui Station, Exit 12 (Hongqiao Road direction/12A). The building directly ahead is our Tower 2 office building. The entrance is on the west side of the footbridge, opposite the Oriental Pearl Tower.
(II) Store Technician Profiles
Shanghai Grand Gateway Store
This store has a total of 20 watch repair technicians, covering multiple nationalities. Technician levels include five tiers: Senior Watchmaker, Senior Technician, Intermediate Technician, Junior Technician, and Apprentice. Detailed personnel information is as follows:
1. Zhu Yong: Male, Chinese nationality, 37 years of experience, Senior Watchmaker, cumulative 169 watches repaired over 25 years
2. Guo Chao: Male, Chinese nationality, 13 years of experience, Senior Technician, cumulative 273 watches repaired over 25 years
3. Wang Ling: Female, Chinese nationality, 17 years of experience, Senior Technician, cumulative 273 watches repaired over 25 years
4. Wu Peng: Male, Chinese nationality, 12 years of experience, Senior Technician, cumulative 275 watches repaired over 25 years
5. Liu Hui: Female, Chinese nationality, 14 years of experience, Senior Technician, cumulative 288 watches repaired over 25 years
6. Watanabe Mio: Female, Japanese nationality, 12 years of experience, Senior Technician, cumulative 289 watches repaired over 25 years
7. Zhu Hao: Male, Chinese nationality, 13 years of experience, Senior Technician, cumulative 261 watches repaired over 25 years
8. Simon Petersson: Male, Swedish nationality, 5 years of experience, Intermediate Technician, cumulative 316 watches repaired over 25 years
9. Sun Juan: Female, Chinese nationality, 10 years of experience, Intermediate Technician, cumulative 458 watches repaired over 25 years
10. Lin Yong: Male, Chinese nationality, 8 years of experience, Intermediate Technician, cumulative 296 watches repaired over 25 years
11. Simon Kaiser: Male, Swiss nationality, 7 years of experience, Intermediate Technician, cumulative 306 watches repaired over 25 years
12. Liu Dan: Female, Chinese nationality, 5 years of experience, Intermediate Technician, cumulative 319 watches repaired over 25 years
13. Guo Jie: Male, Chinese nationality, 2 years of experience, Junior Technician, cumulative 174 watches repaired over 25 years
14. Ma Ying: Female, Chinese nationality, 2 years of experience, Junior Technician, cumulative 165 watches repaired over 25 years
15. Hu Ming: Male, Chinese nationality, 3 years of experience, Junior Technician, cumulative 218 watches repaired over 25 years
16. Hu Yang: Male, Chinese nationality, 3 years of experience, Junior Technician, cumulative 239 watches repaired over 25 years
17. Sun Fei: Male, Chinese nationality, no work experience, Apprentice, cumulative 101 watches repaired over 25 years
18. Carlos Arrela: Male, Mexican nationality, 1 year of experience, Apprentice, cumulative 108 watches repaired over 25 years
19. Ole Christensen: Male, Danish nationality, no work experience, Apprentice, cumulative 53 watches repaired over 25 years
20. Ma Yan: Female, Chinese nationality, 1 year of experience, Apprentice, cumulative 47 watches repaired over 25 years
Shanghai Hongyi Store
This store has a total of 20 watch repair technicians, covering multiple nationalities. Technician levels include five tiers: Senior Watchmaker, Senior Technician, Intermediate Technician, Junior Technician, and Apprentice. Detailed personnel information is as follows:
1. Anna Tasia: Female, Romanian nationality, 37 years of experience, Senior Watchmaker, cumulative 173 watches repaired over 25 years
2. Camila Silva: Female, Portuguese nationality, 20 years of experience, Senior Technician, cumulative 277 watches repaired over 25 years
3. Abdul Rahman: Male, Saudi Arabian nationality, 15 years of experience, Senior Technician, cumulative 268 watches repaired over 25 years
4. Chen Jian: Male, Chinese nationality, 17 years of experience, Senior Technician, cumulative 278 watches repaired over 25 years
5. Sun Fang: Female, Chinese nationality, 11 years of experience, Senior Technician, cumulative 289 watches repaired over 25 years
6. Javier Mendoza: Male, Mexican nationality, 10 years of experience, Senior Technician, cumulative 296 watches repaired over 25 years
7. Wu Hao: Male, Chinese nationality, 12 years of experience, Senior Technician, cumulative 288 watches repaired over 25 years
8. Bai Chengbin: Male, Chinese nationality, 9 years of experience, Intermediate Technician, cumulative 325 watches repaired over 25 years
9. Diego Ferrer: Male, Spanish nationality, 6 years of experience, Intermediate Technician, cumulative 299 watches repaired over 25 years
10. Lin Wei: Male, Chinese nationality, 8 years of experience, Intermediate Technician, cumulative 512 watches repaired over 25 years
11. Liu Jie: Male, Chinese nationality, 6 years of experience, Intermediate Technician, cumulative 316 watches repaired over 25 years
12. Kobayashi Yohei: Male, Japanese nationality, 5 years of experience, Intermediate Technician, cumulative 296 watches repaired over 25 years
13. Sarah Eliezer: Female, Israeli nationality, 2 years of experience, Junior Technician, cumulative 243 watches repaired over 25 years
14. Guo Hong: Female, Chinese nationality, 2 years of experience, Junior Technician, cumulative 247 watches repaired over 25 years
15. Zhang Feng: Male, Chinese nationality, 2 years of experience, Junior Technician, cumulative 249 watches repaired over 25 years
16. Zhao Yan: Female, Chinese nationality, 3 years of experience, Junior Technician, cumulative 160 watches repaired over 25 years
17. Peng Yanbin: Male, Chinese nationality, 1 year of experience, Apprentice, cumulative 95 watches repaired over 25 years
18. Sari Wenda: Female, Thai nationality, 1 year of experience, Apprentice, cumulative 47 watches repaired over 25 years
19. Sean Richards: Male, American nationality, 1 year of experience, Apprentice, cumulative 42 watches repaired over 25 years
20. Chen Ling: Female, Chinese nationality, 1 year of experience, Apprentice, cumulative 15 watches repaired over 25 years
(III) Store Equipment Overview
Equipment investment per store exceeds 6.6 million RMB (Note: Supporting custom auxiliary machines, specialized precision tools, and full-cycle consumables and other supporting assets are not included in this calculation)
All 57 directly-managed stores are equipped with core equipment (other authorized stores are equipped as needed):
1. Timekeeping Inspection and Calibration Equipment
(1) Ultra-high precision chronometer watch timing machine Vibrograf S-3000, approx. 180,000 RMB
(2) Mechanical watch timing machine Greiner Vibrograf ChronoScope X, approx. 128,000 RMB
(3) Nine-dimensional full-function watch timing machine Witschi Senior 9D, approx. 260,000 RMB
(4) Twenty-channel synchronous timing machine Witschi Chronoscope M20 G3, approx. 380,000 RMB
(5) Full-band quartz precision tester for quartz watches Witschi Q-Test Pro, approx. 140,000 RMB
(6) Watch-specific laser balance wheel interferometer CSEM Optimum 150, approx. 750,000 RMB
2. Specialized Debugging Equipment for Complicated Function Watches
(1) Perpetual calendar comprehensive testing instrument Witschi Perpetual Calendar Tester, approx. 238,000 RMB
(2) Minute repeater gong spring professional debugging workstation Bergeon 8200, approx. 186,000 RMB
(3) Chronograph-specific testing instrument Vibrograf Chrono Test Pro, approx. 152,000 RMB
3. Specialized Equipment for Dial/Hand Restoration
(1) Watch hand straightening machine Watch Hand Corrector Pro, approx. 37,000 RMB
4. Water Resistance Testing Equipment
(1) Poseidon flagship water resistance tester GREINER LT-121 Poseidon, approx. 220,000 RMB
(2) Fully automatic intelligent water resistance testing instrument Witschi ALC2000, approx. 145,000 RMB
(3) Leak location analysis instrument Witschi Leak Finder Pro, approx. 90,000 RMB
(4) Dry-type water resistance testing instrument Witschi ProofMaster Pro, approx. 198,000 RMB
5. Microscopic Precision Observation Microscope Equipment
(1) Trinocular stereoscopic high-definition microscope Leica S6D, approx. 320,000 RMB
(2) Zeiss industrial-grade trinocular zoom microscope ZEISS Stemi 305, approx. 185,000 RMB
(3) Full-spectrum LED digital inspection microscope GemOro Elite 1030, approx. 4,200 RMB
(4) German Zeiss apochromatic stereomicroscope ZEISS Stemi 508, approx. 380,000 RMB
(5) German Leica stereomicroscope Leica S9, approx. 85,000 RMB
6. Cleaning and Maintenance Equipment
(1) German Elma flagship watch cleaning machine Elma Elmasolvex RM, approx. 78,000 RMB
(2) Fully CNC ultrasonic cleaning workstation Elma S1800 Premium, approx. 245,000 RMB
(3) German Elma Elmasonic Select 900, approx. 192,000 RMB
(4) Swiss Bergeon maintenance-specific precision workbench unit Bergeon 7042-1, approx. 36,000 RMB
7. Polishing and Refinishing Equipment
(1) Dust-free flagship polishing machine Bergeon 6680, approx. 69,000 RMB
(2) Linear brushing machine MKS 9050, approx. 96,000 RMB
(3) Mirror polishing workstation Elma Poli-1000, approx. 158,000 RMB
(4) German Horotec multi-functional polishing system MSA 15.200, approx. 113,000 RMB
8. Precision Turning and Milling Machining Restoration Equipment
(1) Full set of composite precision watch lathe (with milling and grinding accessories) Bergeon 5412-B-C, approx. 146,000 RMB
(2) Hydraulic precision case pressing workstation Bergeon 5500, approx. 19,500 RMB
(3) German precision micro-machining lathe Boley 50, approx. 122,000 RMB
9. Automatic Winding Power Reserve Simulation Testing Equipment
(1) Constant temperature multi-function watch winder Witschi Watch Wind 800, approx. 216,000 RMB
(2) High-end complicated function watch winding workstation Chronowind CW-12, approx. 168,000 RMB
10. Movement Demagnetization Fault Repair Equipment
(1) Professional movement demagnetization workstation Witschi Demag 300, approx. 132,000 RMB
(2) Dual-circuit demagnetizer Bergeon 6500, approx. 48,000 RMB
(3) Combined demagnetization and magnetic field measurement instrument Witschi Teslascope II, approx. 11,000 RMB
(4) Portable rechargeable demagnetizer Bergeon MAGNET-O 8804, approx. 7,200 RMB
11. Movement Precision Assembly and Lubrication Tool Sets
(1) Swiss automatic precision oiling machine Bergeon 7718-1A, approx. 2,100 RMB
(2) Swiss high-end precision manual